Liverpool are now the jewel in the FSG crown, at least in terms of valuation. Despite the apparent struggle to find a minority investor so far, it has narrowly trailed the Boston Red Sox when it comes to earnings.
With over 80 games in the MLB season, the Red Sox maintain their near-flawless average record, with wins and losses balanced. Elsewhere in the FSG stable, the Pittsburgh Penguins are in the offseason, but they recently selected Brayden Yager with the 14th overall pick in the NHL Draft.
So there’s plenty going on at existing FSG properties without even getting started on the NASCAR team they co-own. But that hasn’t stopped the Liverpool owners from expanding further, with a number of significant developments this week.
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FSG has taken over a brand new team in a brand new league and is also taking an interest in the organization itself. Meanwhile, RedBird, one of the investors in the Liverpool owners, has acquired a stake in a Formula 1 team (F1).
And speaking of F1, there are potential developments when it comes to a Liverpool takeover, with the motorsport world involved. Here is a summary of a very eventful week for FSG.
New team for FSG
Not since November 2021 has FSG acquired a new sports team. On that occasion, it was the Pittsburgh Penguins. The last purchase is a bit less traditional.
The Liverpool owners have thrown their hats into the ‘TGL’ ring. The golf competition, created by Tiger Woods and Rory McIlroy, will initially pit six teams of three PGA Tour players against each other on a virtual course.
Set for January next year, the contest has wide and varied support from the likes of Serena Williams, Steph Curry, Lewis Hamilton, Justin Timberlake and Liberty Media CEO Greg Maffei – more on that later. FSG is taking a three percent stake in TGL and will also take control of a Boston-based team, the second of the planned six to be confirmed.
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Liverpool. com says: It remains to be seen how the team dynamics work in TGL, but the importance of FSG in the organization itself could prove to be just as important. It is clear that there are big plans for the project, which has some real heavyweights on board.
John Henry and Tom Werner issued a joint statement on the acquisition, confirming their “excitement” to take charge of one of the six inaugural teams. More details are expected later this year on an official team name and the players who will represent the Boston and New England area.
This seems like an ideal project for FSG, who clearly have some big ideas. Those haven’t always washed well at Liverpool, particularly with Super League, but there is an opportunity with TGL to build something from scratch.
RedBird joins Ryan Reynolds
By broadening the lens from FSG to RedBird, many more sports teams are eligible. The investment group has a minority stake in the Liverpool owners – but not in the football club itself – and is very active when it comes to sports acquisitions.
In football alone, it owns both AC Milan and Toulouse, although Gerry Cardinale has had to remove himself from the French club’s board to ensure both clubs can compete in UEFA competition.
Now it is about to establish itself in F1, teaming up with Ryan Reynolds and Rob McElhenney to buy a stake in Alpine Racing. The Wrexham owners will take a stake in the Renault-owned team through the Maximum Effort Investments group, while RedBird and Otro Capital will also come on board, with the three parties acquiring a total of 24 percent of the team between them, according to the Sunday Morning Herald.
Liverpool. com says: The connection between RedBird and Liverpool is indirect, but there are many real and tangible business relationships in common. It’s certainly worth keeping an eye on what the investment group is doing, with what appears to be an ever-expanding sports circle.
Or Reynolds and Whether McElhenney makes it into the FSG’s book of contacts remains to be seen, but with Wrexham playing a friendly against Manchester United this summer, it’s clear his profile is growing rapidly thanks to the promotion and successful documentary series. Maybe we’ll see a Liverpool game at some point in the future.
Investment opportunity in Liverpool for F1 owners
Everything fits together nicely here. Remember Liberty Media from earlier in this article? Well, that’s the group that owns F1 – in which Alpine Racing participates – and there’s been an interest in taking a minority stake in Liverpool.
Those links go back to March, when the Telegraph reported that it was one of the “major media companies” targeted by FSG as a potential investor. But this week, Liberty has significantly fueled that speculation.
Speaking on the Walker Webcast, President and CEO Maffei commented on speculation:
“You mention the Premier League teams; there isn’t an asset we haven’t looked at. That doesn’t mean we’re ready to buy them all, but we’re looking at everything because we think sport in general is attractive.”
“We think there are upsides and think that maybe the things that management teams have taught us can help us apply to other sports situations.”
Liverpool. com says: Nothing has been confirmed at all at this stage. But so much of this story makes a lot of sense.
Liberty Media is interested in having a presence in the Premier League. FSG wants to sell a stake in Liverpool. Already investors in FSG, RedBird has just taken a stake in an F1 team, while the group’s CEO is now part of a joint venture with FSG. At this point it would be newsworthy if there hadn’t been talks between the relevant parties, but not necessarily about a move specifically involving the Reds.
With ‘Drive to Survive’ being such a hit in F1’s global growth, it’s interesting to speculate on what kind of moves Liberty would be willing to make if it were given a seat at the Liverpool table. In all perspectives, Jürgen Klopp has been resistant to any sort of fly-on-the-wall project in the past. But there is still a long way to go before these kinds of questions need to be answered.
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