Liverpool have applied to trademark the name Melwood after a deal was struck earlier this year to buy back the former training ground.
The Reds this month applied to the UK government’s Intellectual Property Office to use the name as a trademark, citing seven classes, from clothing and merchandise to online services and entertainment, that may seek to rename the iconic Liverpool asset.
In June, the Reds struck a £13 million deal to buy back the Melwood site to house the thriving women’s team and academy, as well as provide an additional site for the LFC Foundation. It was described by Reds director Andy Hughes as a “truly historic moment.”
Applying for a trademark of a name is a common business practice and is intended to differentiate a company’s unique products and services from others in the marketplace. A trademark is the basis of a company’s brand and Liverpool has a large number of active trademarks, from images such as club crests to words and phrases such as ‘You’ll Never Walk Alone’, requiring permission to use a trademark within the classifications it has introduced.
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Phrases such as ‘This Is Anfield’ and the iconic accompanying images were trademarked in 1995 and 2000, while more recently the phrases ‘Let’s Talk About Six Baby’ and ‘Six Times’ have been successful trademark applications.
Owners Fenway Sports Group drew the wrath of fans and the wider community in 2020 when they attempted to trademark the word ‘Liverpool’. That application was withdrawn under some pressure, with ‘Liverpool FC’, ‘LFC’ and ‘Liverpool Football Club’ being successfully trademarked at the same time.
Liverpool players have also been no stranger to trademarking in the past. Last year, Reds left-back Kostas Tsimikas registered the phrase ‘Greek Scouser’ at the IPO, a move made after Liverpool fans nicknamed him following his arrival at Anfield.
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