Manchester City has the potential to become the first football club in history to reach £1 billion in revenue if they manage to capitalize on what their global fan base wants, according to a leading data and insights expert.
While the club is currently facing 115 charges over alleged breaches of Premier League financial rules, data and insight firm CLV Group believes there is an untapped market that Manchester City should exploit to boost revenue and become the first club in the world. history to become that turnover £1 billion in one year.
Deloitte had City top of their 2022 Money League with a turnover of £731m, followed by Real Madrid with £714m, but CLV Group have suggested there are huge opportunities to engage with fans and in turn earn more money. to deserve.
“Digital platforms provide an excellent opportunity for Man City to engage with their global fans and generate additional revenue,” explained Neil Joyce, CEO of CLV Group.
“The club needs to leverage social media platforms, create more exclusive content and build a vibrant online community. By offering premium subscriptions or exclusive access to behind-the-scenes content, live matches or interactive experiences, the club can attract a new loyal following and generate recurring revenue. I think they could be the first football club to reach £1 billion in revenue in the next 3-5 years.”
Joyce believes that while technological advancements and social media have increased opportunities to engage with a global fan base, most top clubs still focus on core groups in local areas. Manchester City, he says, is one of them, although there is a shift taking place that they can and must respond to.
Referring to City’s rivals Manchester United, Joyce points to research conducted by CLV Group, which shows that United understand less than five percent of their 1.1 billion fans.
“Harnessing the potential of the unknown 95% global fanbase could yield huge benefits in terms of increased revenue, which in turn could boost the future valuation of the club by £1bn – £2bn,” he said.
“Many big football clubs already have a huge global reach, but most of those fans will never make it to a game. In most cases, if they’re lucky, a few fans get to see a pre-season tour match or a meet-and-greet at a mall.
“There is a real opportunity to revolutionize loyalty and reward fans with what they want, while also generating revenue, but clubs need to step up the pace of their investment and mobilize these opportunities.”
Web 3.0 is also being touted as a revenue stream. Manchester City teamed up with cryptocurrency exchange OKX in 2022, highlighting their openness to delve into emerging revenue streams.
“Web 3.0, and token-based memberships in particular, have the potential to form the backbone of next-generation loyalty programs, similar to those of retailers and airlines, where fans get the benefits they want, in an ecosystem they as clubs capture first-party data and drive new revenue streams,” added Joyce.
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