Two of the most popular acronyms of the past year have been NFT (non-fungible token) and NIL (name, image, likeness) and those two worlds collide at the University of Oregon.
Oregon is launching an NFT platform called “Ducks of a Feather” and it starts with the “Flying Formation” collection, which includes 120 digital artworks (based on the Oregon Duck mascot) by Nike executive Tinker Hatfield.
This project is the latest effort from the recently launched Division Street, an initiative to help Oregon student athletes benefit from self-revenues following the recent policy change around NIL.
“The Oregon brand has always stood for innovation and is immersed in culture, so it made sense for us to create the first unique online platform dedicated to representing and benefiting student athletes,” said Rosemary St Clair, Division Street CEO.
“We continue to focus on creative and distinctive ways for Oregon athletes to monetize their brands, and we believe Ducks of a Feather will serve as a long-term platform to do that.”
Perhaps most excitingly, each purchase also comes with a physical, tangible item, and owners also get a special edition, hyper-restricted Nike Air Max 1 (designed by Hatfield) with a visual representation of the NFT on the tongue.
About 70% of the proceeds from the first auction will go to the members of the football team. Several players (Jamal Hill, Noah Sewell, Justin Flowe, Mase Funa, Kris Hutson, TJ Bass, Brandon Dorlus) were asked to help deliver content for the platform.
These players were asked to talk about brotherhood and the strength of a team. If you want to learn more about how the NFT works, let Oregon’s Flowe explain:
“As a former Oregon student athlete, I clearly remember the sense of brotherhood that exists within our teams and it was an honor to create a depiction of that brotherhood through the design of Flying Formations,” Hatfield said.
“I have such a passion for the school and the athletes, and it’s a dream to work on something unique like this that directly supports them.”
The first auction will be held on DucksOfAFeather.xyz at 10 a.m. PST on Sunday, Feb. 20, 2022. Secondary sales can take place on marketplaces such as Opensea, and 10% of those sales will also go back to Oregon’s student athletes.