The New NFT Marketplace for Professional Football Has a Name: NFL All Day

It’s been less than a year since NBA Top Shot was an introduction to the world of NFTs for many sports fans, and now the NFL is coming up with a similar arrangement. In September, the league announced a partnership with the company that runs Top Shot, Dapper Labs, and now we know the name of the service that will distribute the highlight video clips that make up the “Moments” that become NFTs: NFL All Day.

This effort is separate from the Ticketmaster-powered NFTs that the NFL is linking to select games this season (like the Lions’ annual Thanksgiving appearance on national TV), but the branding’s launch now doesn’t feel like a coincidence. There will be a lot of blockchain and NFT discussions between family members on Thursday, between these NFL promotions and even the Macy’s parade.

NFL All Day will use the Dapper Labs Flow blockchain, much like Top Shot, to trade and showcase Moments on the All Day platform.

NFL All Day isn’t ready to launch yet, but the waiting list website has been updated and promises visitors that they can experience “the future of fandom” through digital video collectibles. From what we can see in a thread posted on Twitter, things seem to be very similar to NBA Top Shot. You can purchase randomized packs of Moments, each of which is assigned a certain level of rarity. They also advertise “Melts” that combine more than one play in a Moment.

Image: NBA Top Shot

Top Shot’s explosive initial popularity suggests the possibility that it has an audience among the hundreds of millions of NFL fans. Until more features launch, though, it’s unclear what exactly they’ll do with these collectibles once they’ve got them or whether the market can stay popular as it grows to accommodate more users who are all anticipating discovering rare finds in their stores. packages.