UEFA swaps Panini for Topps in new Euro 2024 sticker partnership

• Contracts cover Euro 2024 and 2028, as well as Euro 2025 for women and Nations League finals
• Topps to provide official stickers, trading cards and collectibles
• Company adds to partnerships with Champions League and all other UEFA club competitions

Card company Topps has signed a deal to become an official UEFA licensing partner for the 2024 European Championships football tournament for national teams.

Under the agreement, Topps, which was acquired by Fanatics in January for a reported $500 million, will exclusively supply official stickers, trading cards and collectibles related to Euro 2024. The partnership will also cover the European Football Association’s national team competitions until Euro 2028, including the Nations League Finals and Euro 2025 for women.

Topps is already the official partner of the UEFA Champions League and the lower continental club competitions in the license category.

Topps takes over the national team tournament partnership from Panini, while new owner Fanatics already runs official fan shops at major UEFA tournaments.

José Mourinho, two-time UEFA Champions League winner and current AS Roma manager, will also serve as Topps ambassador for Euro 2024.

“We are of course thrilled to be UEFA’s official partner until 2028, offering our community and football fans around the world the best national players, teams and the best European football moments,” said Mark Catlin, Topps General Manager. . of international sports and entertainment.

“Announcing this partnership is a huge step and so much more is on our way to Euro 2024 and beyond.”

Meanwhile, live sports production company Whisper has been awarded the contract to produce Women’s Euro 2022 for British public broadcaster BBC.

This summer’s tournament, hosted by England, will include live linear television and streaming of all 31 matches. All home matches, as well as both the semi-finals and the final, are broadcast on the BBC One channel and the BBC iPlayer over-the-top (OTT) service.

Whisper already produces the Women’s Super League (WSL) and the Women’s FA Cup for the BBC, as well as providing digital content in the UEFA Women’s Champions League.